SELECTED WORK

A curated mix of strategy, storytelling, and execution across brands and events.

FREEBORN FITNESS & HOLISTIC HEALING

Brand Strategy, Website, Courses & Marketing Systems

Built and led the brand, website, courses, and customer journey across coaching, membership, and digital offerings, supported by ongoing content and social media.

FREEBORN FITNESS & HOLISTIC HEALING

Brand Strategy, Website & Marketing Systems

Led the development of brand structure, website, offers, and customer journey across coaching, courses, and membership, supported by ongoing content and social media.

BLONDEE BEAUTY SPA

Website, Lead Generation & Client Systems

Built and maintained the website and backend systems while developing lead generation assets, including an e-book, to support client growth and retention.

BRAIN JUICE COFFEE

Brand Positioning, Origin Story, Logo & Website

Developed brand positioning, origin story, logo, and website to bring a product-based business from concept to a clear, market-ready presence.

BRAIN JUICE COFFEE

Brand Positioning, Origin Story, Logo & Website

Developed brand positioning, origin story, logo, and website to bring a product-based business from concept to a clear, market-ready presence.

ESPORTSNEXT CONFERENCE

Event Marketing, Sponsor Coordination & On-Site Execution

Supported the organization through sponsor coordination, volunteer management, social media, and on-site execution, with additional involvement across content, programming, and community initiatives.

ESPORTSNEXT CONFERENCE

Event Marketing, Sponsor Coordination & On-Site Execution

Supported a national conference through sponsor coordination, volunteer management, social media, and on-site execution from planning through event delivery.

THE PLAYERS CHAMPIONSHIP – TPC SAWGRASS

Brand Ambassador & On-Site Activation Support

Represented brand partner on-site, engaging attendees, supporting activation execution, and ensuring a strong, professional brand presence throughout the event.

STORYRISE MARKETING

Brand Strategy & Publishing

Co-developed a brand strategy framework and co-authored Branding for Beginners, focused on using origin story to build clear, aligned brands.

LET'S CONNECT

If you’re working on something and need support, reach out.

Marketing strategist based in Jacksonville, FL, working across brands, events, and business systems for clients locally and remotely.