Led the development of brand structure, website, offers, and customer journey across coaching, courses, and membership, supported by ongoing content and social media.

Led the development of brand structure, website, offers, and customer journey across coaching, courses, and membership, supported by ongoing content and social media.


Developed brand positioning, origin story, logo, and website to bring a product-based business from concept to a clear, market-ready presence.
Developed brand positioning, origin story, logo, and website to bring a product-based business from concept to a clear, market-ready presence.

Built and maintained the website and backend systems while developing lead generation assets, including an e-book, to support client growth and retention.
Supported a national conference through sponsor coordination, volunteer management, social media, and on-site execution from planning through event delivery.
Supported a national conference through sponsor coordination, volunteer management, social media, and on-site execution from planning through event delivery.
Represented brand partner on-site, engaging attendees, supporting activation execution, and ensuring a strong, professional brand presence throughout the event.
Co-developed a brand strategy framework and co-authored Branding for Beginners, focused on using origin story to build clear, aligned brands.
