Built and led the brand, website, courses, and customer journey across coaching, membership, and digital offerings, supported by ongoing content and social media.

Led the development of brand structure, website, offers, and customer journey across coaching, courses, and membership, supported by ongoing content and social media.

Built and maintained the website and backend systems while developing lead generation assets, including an e-book, to support client growth and retention.
Developed brand positioning, origin story, logo, and website to bring a product-based business from concept to a clear, market-ready presence.

Developed brand positioning, origin story, logo, and website to bring a product-based business from concept to a clear, market-ready presence.

Supported the organization through sponsor coordination, volunteer management, social media, and on-site execution, with additional involvement across content, programming, and community initiatives.
Supported a national conference through sponsor coordination, volunteer management, social media, and on-site execution from planning through event delivery.
Represented brand partner on-site, engaging attendees, supporting activation execution, and ensuring a strong, professional brand presence throughout the event.
Co-developed a brand strategy framework and co-authored Branding for Beginners, focused on using origin story to build clear, aligned brands.
